In July-September 2023, the number of Russians purchasing electronic tobacco heating systems decreased by 19% compared to the same period last year, and the rate of adhering to them increased by 1%. This follows from the statistics of the Control Index resource of the OFD Platform company, provided at the request of socialbites.ca.
According to the company, the number of purchases of tobacco heating systems in Moscow decreased by 13%. But residents of the capital began to buy sticks more often. The number of purchases increased by 4% during the year.
The average price of tobacco heating systems in Russia increased by 20% annually to 1,477 rubles. In Moscow, the increase was 16% to 1,601 rubles.
In Russia and Moscow, the rate of increase in the average price of tobacco sticks was the same at 6% annually. At the same time, in Russia it amounted to 180 rubles, and in Moscow it amounted to 187 rubles.
“More and more Russians, including young people, understand the harmfulness of bad habits. A decline in demand for nicotine-containing products has been noted not only in the e-cigarette industry, but also in sales of traditional cigarettes. Chek Index press service stated that the frequency of purchasing products from tobacco kiosks in the country decreased by 12% annually.
They announced the end of the active interest of Russians in electronic methods of nicotine consumption, which was observed in the last four to five years.
“In 2022, this demand was supported by the stressful situation against the background of geopolitical events. This year this factor has disappeared. Incentive to quit smoking is provided by the increasing cost of electronic cigarette products, as well as government initiatives to reduce the level of dependence on bad habits. But this affects people with established addictions less,” the press service concluded.
The study was carried out based on the analysis of 55-57 million cash register receipts, of which there are more than 1.1 million online cash registers in Russia. The July-September 2023 period was evaluated in comparison with the same period last year.
Previously “socialbites.ca” reportedHe said Russians are starting to buy more fast food.