The launch of new brands of consumer goods is slowing down in the Russian Federation, writes RBC With reference to NielsenIQ retail audit data on Russia’s largest retail chains.
The number of launches of new consumer goods brands increased for the second year in a row, but the pace of new brand launches in the period from January to August 2023 decreased by 16% compared to the same period last year, according to the publication. year.
It is stated that domestic manufacturers are occupying the niches vacated after the departure of foreign companies. New brands are emerging, but they are less dynamic, and the decline in the number of new brands may be influenced by retailers’ tendency to optimize.
Before that the agency “Avtostat” reportedIt was stated that the number of dealers of Chinese car brands in Russia doubled from November 2022 to October 2023.
Previously in China appreciated The impact of sanctions on trade with the Russian Federation.