Sber Design Laboratory was led, as general manager, by industrial design expert Vladimir Pirozhkov, who previously led the design departments of Citroen and Toyota. This was reported by the bank’s press service.
Sber’s new laboratory will develop innovative solutions in various fields of design, such as industrial, communications, digital, architectural, interior and others, and create design education programs in Russia.
“The development of the laboratory will ensure the competitiveness of Russian business by contributing to the creation of unique prototypes and ideas for the future development of technologies and environmental aesthetics in our country,” the statement said.
As Sberbank President German Gref emphasizes, design and innovation begin with attention to the person and the ability to feel what is important to him.
“Our new design laboratory faces the responsible task of making the lives of people who interact with Sber more harmonious. “I wish Vladimir and his team success,” he said.
It is stated that Pirozhkov’s important Russian projects include participation in the creation of the Sukhoi Superjet 100 aircraft, torch design for the Winter Olympics in Sochi, interior design of the new Orel spacecraft and the NUST MISIS prototype center.
Let us remind you that today Sber’s organizational structure includes artificial intelligence, blockchain, robotics, virtual and augmented reality, neuroscience and human behavior and other laboratories.