Rapper Basta (Vasily Vakulenko) will be the new ambassador of Alfa-Bank, replacing presenter Ivan Urgant. This has been reported RBC By referring to a bank representative.
Alexei Giyazov, Alfa-Bank’s director of marketing, design and customer acquisition, told the publication: “He (Basta) is a long-time friend of Alfa; we are united by the spirit of entrepreneurship and freedom.”
Russian TV presenter Ivan Urgant has been the face of Alfa-Bank’s advertising campaign since 2020.
In February 2022, the broadcast of the program “Evening Urgant”, the main project of Urgant, was stopped. The host made a statement against Russia’s special operation in Ukraine and moved abroad.
Channel One has repeatedly denied the information that Vecherniy Urgant was closed, explaining the absence of the broadcast by temporarily working in “information mode” and not showing entertainment programs.
Formerly Ivan Urgant spent Rock festival in Kazakhstan.