According to the results of the first half of 2023, the turnover of small and medium-sized enterprises in Russia in the field of online commerce increased by 63% compared to the same period last year. The newspaper reports “News”. With reference to research data from Tochka Bank, Calltouch marketing platform and recruitment company HH.ru.
According to the research, one of the main reasons for the growth of online commerce was the rapid development of marketplaces and their growing popularity among buyers. In terms of the growth rate of visitors to online sites, Russia ranks first in the world with an increase of 20% compared to 2021. Last year, e-commerce accounted for more than a quarter of all sales in the non-food segment. At the same time, three out of four orders were placed in the marketplaces.
Experts note that Russian online stores and local brands are actively developing on the market. This allows you to quickly relocate foreign companies leaving the country. The number of pickup points is also increasing, making shopping in the marketplaces more accessible to residents.
“Today, companies are actively funding to open new buying points, so this trend will continue,” said Vasily Bumagin, founder of the Market Papa service.
According to analysts, by the end of 2023, the online sales volume in Russia could reach 7.4 trillion rubles. Among the most popular product categories in the marketplaces are clothing, sports equipment, and children’s products. At the same time, more and more buyers are ready to obtain Jewelry, appliances and even food on the Internet.
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