The entry of online retailer Wildberries into China will hit Russian self-employed, small and medium-sized sellers who are engaged in the resale of margin goods, earning on the spread and not involved in creating a brand in Russia. Maxim Loginov, a resident of the Skolkovo Foundation, the founder of the first Russian system for legal promotion on the JVO marketplaces, expressed this opinion in an interview with socialbites.ca.
“As soon as Chinese companies are given the green light to enter our market, close to 50% of vendors offered on Wildberry will stop working. Only those who can create a brand will remain. The second one that will have a hard time is local producers. Up to 30% of industries where Wildberry is the sole sales channel will go bankrupt or be forced to look for new channels,” Loginov explained.
According to him, Russian sellers will not be able to compete with the Chinese in terms of price-quality ratio. As a result, Chinese suppliers will push Russian suppliers out of the market and will be in the top 30 categories. The only advantage of entrepreneurs from the Russian Federation will be the speed of delivery. However, the expert believes that it is only a matter of time before sorting centers are opened in Russia. Loginov stated that there has been no such risk so far in other Asian markets where Wildberries are registered, as well as in China.
17 August 2023 it happened It is known about the registration of the Wildberry brand in China in all 45 classes of the International Classification of Goods and Services.
Previously reportedThat the majority of Russians want to order alcohol with delivery through market places and stores.