In the Russian wine market there was a “down gear” in prices. Pavel Titov, head of “Abrau-Durso” on this declaration In an interview with RBC.
We’re talking about buyers starting to buy more affordable wine and lower average purchase control. According to the head of Abrau-Durso, many citizens always buy wine for 250-500 rubles. at an average cost of 400-1000 rubles per bottle. Titov explained that the “fall” in the prices of Russian wines was due to the fact that producers began to lower wine prices while solving logistical problems.
“There is a theory of crisis, categorically downshifting … “I wanted a car – I did not buy it, but I went on vacation”, works as “I wanted to go on vacation – it did not happen” Titov said, while I was exercising, I sat at home in the kitchen with a bottle of sparkling wine.
According to Titov, if the foreign producers had not left Russia, they would not have been so successful due to the exchange rate difference.
Russian wine’s share in the domestic market has reached 55% by 2023, as Foreign Minister Viktor Evtukhov, Deputy Minister of Industry and Trade of the Russian Federation, reported in April. 65.2 million decaliters (branch) of wine products were produced. That’s 8% more than in 2021. The greatest growth was recorded in the category of sparkling wines.