The German company Adidas is trying to close the budget deficit after leaving the Russian market. Now the brand will set up business in China. In this respect writer Wall Street Magazine.
Adidas is looking to rebound after a series of recent challenges, including store closures in Russia and the loss of a lucrative partnership with Kanye West. The publication noted that to do this, the brand has set up business in China, but even there everything is not easy, as the Chinese market is already occupied by many large players.
According to the newspaper, Adidas will most likely not be able to take back its love for the brand. During the coronavirus pandemic, the Chinese found most of the sports brands.
20 May RIA Novosti reportedAdidas will begin selling the Yeezy sneaker and apparel line designed in collaboration with rapper Kanye West at the end of May.
Before that, Izvestia newspaper had written that Adidas clothing and shoe stores could be opened in Russia before the end of 2023, citing CORE.XP experts. At the same time, Pavel Lyulin, Vice President of the Association of Shopping Centers, set the opening dates of the stores as the end of summer and the beginning of autumn.