At the end of 2022, the interest of business representatives in Russian dealerships increased by 67% compared to the same period of 2021. The trend is due to the fears of market participants about the possible restriction of the activities of large foreign brands in Russia in connection with international sanctions. informs The newspaper “Kommersant”, with reference to the statistical data of analysts of the company Franshiza.ru.
“In 2022, interest in Russian franchises increased by 67% year on year. This is due to the vigilance of entrepreneurs regarding international brands. “They are afraid that foreign companies currently operating in the country will restrict Russian trade,” said Anna Rozhdestvenskaya, an expert on the portal.
At the end of last year, about 50% of all franchises sold in the Russian domestic market were in the service sector. The rest of the categories lost a lot: the share of public catering is 26%, non-food retail – 13%, food retail – 7%, the article concludes.
On March 2, the newspaper Kommersant cited the results of a study by analysts of the corporate gift shop SberShop. reportedThat the total expenditure of Russian companies on the purchase of branded products increases by 10-15% every year. The monetary volume of this segment is currently estimated at 70 billion rubles.