The total expenditure of Russian companies on the purchase of branded products is increasing by 10-15% every year. The volume of this segment is currently estimated at 70 billion rubles. informs The newspaper Kommersant cites the results of a study by analysts of the SberShop corporate gift shop.
The survey included marketing and brand directors of 57 large companies and agencies with an advertising budget of more than 500 million rubles and a turnover of more than 2 billion rubles. Annually, according to the article.
“The volume of the segment of branded products on the Russian market is estimated at 70 billion rubles, and the annual increase in the volume of such costs for Russian companies is 10-15%. On average, the majority of firms (61%) spend 5% of their annual marketing budgets on product branding (product products).
At the same time, 50% of respondents said that they usually give branded products. Another 17% of respondents mentioned giving away such goods and things for a fee or giving them points in loyalty programs. The rest of the respondents indicated that they placed orders for events where they were distributing or selling branded products, the note said.
On July 18, the newspaper Izvestia, quoting communication experts, knowledgeableCompared to the beginning of 2022, Russian bloggers have lost up to 90% of their income from social networks and other sites. The earnings of bloggers are usually related to monetization of the site, advertising contracts and sale of goods, applications, etc. It consists of additional projects, including