Russians began to save money on the purchase of jewelry. In this respect Wrote “Lenta.ru”, which refers to the data of the joint work of the Association of Internet Trading Companies (AKIT) and the jewelry company SOKOLOV.
The study included survey data on the purchase of jewelry from online stores. According to analysts, in 2022 the volume and frequency of purchases of budget jewelry, the value of which reaches 10 thousand rubles, has increased. Last year this figure was 78%, in 2021 it was 73%.
Alina Kolpakova, head of the jewelry company’s analytical center, predicted that by 2023, the share of online sales in jewelry retail will increase to 22% of total sales.
In the press service of SOKOLOV in the second half of January reportedIn 2022, sales of piece silver jewelry in Russia increased by 25.7% compared to 2021.
It was at the beginning of November known On the increase of sales in the Russian jewelry market to 211 billion rubles. For the first nine months of 2022. In the January-September 2022 period, the volume of the domestic market decreased by 6% on an annual basis.