The growth rate of business revenues in the Russian online education market fell from 70% to 17.9% in 2022. In this respect to write Vedomosti cites data from the Smart Ranking agency.
“The growth rate of business revenues in the Russian online education market has slowed sharply. “If the revenue of the top 100 educational technology companies increases by 70% year-on-year in 2021, that figure drops to 17.95% by 2022,” the experts said.
Market participants agree that the main reason for the decline in the market is the decrease in the purchasing power of the population. In addition, large foreign advertising platforms have left the Russian market. Demand for business education dropped as consumers decided to stay in more stable jobs.
Analysts have calculated that, despite the decrease in revenue, there was a significant increase in the segment of children’s education to 26.8 billion rubles, where last year revenue growth was 28.9%. This is because parents do not want to save on their children’s education even in difficult economic conditions.
August 12 in the work of the analytical agency “TMT-Consulting” reportedDespite the slowdown in growth in the domestic market of online cinemas, there is development potential in the country. This is because currently only 20% of households use online video services.
Source: Gazeta
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