Hoteliers decided to change their early reservation price policies, reducing or canceling early reservation discounts for the 2023 summer season. About author Kommersant refers to market participants.
“Hotels have reduced the likelihood of applying for early booking promotions for the spring-summer season, which include discounted winter rooms. “This year, hotels prefer to charge standard prices for next season,” said Daria Kochetkova, B2B director of Ostrovok.ru.
Market experts added that the number of hotels that offer discounts for early bookings has decreased by nearly 3 times. At the same time, early booking, which traditionally starts in November, has helped increase the depth of booking. In this case, almost half of all rooms were sold.
At the same time, some market participants stated that the hoteliers’ strategy has changed due to the unstable situation and difficulties in planning. That is, hotel owners cannot predict their costs by taking into account changes in service and product prices. In addition, there are still restrictions on air communication with resort areas. However, some experts believe that the policy of hoteliers has changed due to the successful summer season. So it doesn’t make sense for hotels to offer big discounts as they can then rent rooms for much more.
In mid-November, the Russian Association of Tour Operators (ATOR) reportedHe said that in the summer of 2023, the cost of living in Turkish hotels will increase by 35-50% compared to the same period of 2022. Hoteliers predicted the price increase.