Kia Brand would return to Russia first. What will they offer to customers? “Avilon”: After returning to the Russian Federation, Kia Cars will be 30% more expensive than China 04/16/2025, 17:03

The KIA automobile brand plans to return to the Russian market in 2025, Yonhap Reference to the Hyundai engine group updated for sale.

“The share of Russia, which was not taken into consideration for the medium and long -term purposes of last year, was also included in the version of this year’s plan,” he says.

According to the Information Agency, KIA has arranged a business strategy, taking into account the international situation in which the Ukrainian conflict has increased since the opening of US President Donald Trump. The broadcast notes that return to Russia will have a positive impact on the diversification of markets against the background of growing global uncertainty.

In the plan, Korean company, I plan to sell in Russia by the end of 2025 – 50 thousand years.

At the same time, the car manufacturer in North America is 1.1 million cars per year, in Europe – 774 thousand, in South Korea – 580 thousand and India – 400 thousand.

Later, Hyundai said he misinterpreted the media plans. The so -called actually The company wants to sell 50,000 cars in CIS countries by 2030.

Interviewed by Gazeta.

Therefore, Deputy General Manager of New Automobile Sales Ag Avilon Renat Pepteyev believes that Kia can give the real one in the presentation.

“However, Korean automobile manufacturers are one of the first people who see themselves as those who have returned to the Russian market,” Paepteyev Emin.

Currently, Kia is only preparing the basis of returning to Russia, so the commercial director of Evgeny Zhitnykhin, the new automotive market, says it is too early to restore the entire operating cycle.

Expert, so far, only the preparation of the market, the creation of the promotional strategy and the gradual restoration of relations with dealers. The return will take some time and the brand will only work completely after the resolution of legal problems and the restoration of the logistics chain of the component materials, ”he said.

According to Zhitnykhin, in general It is very likely to return Kia – The expert remembered that in April, the brand’s new K4 model began to register with Russia.

Zhitnykhin said, “Historically, Kia occupied a leading position among the foreign brands that have become the best selling foreign producers in Russia.

Added this It is impossible to ignore such a strong market.

Avilon and Rolf dealers estimate that the re -integration in the Russian automobile market will take one and a half to three years, with the immediate abolition of sanctions against the Russian Hyundai Motor, the owner of Kia. At the same time, according to experts, the company’s sales plans may be very high.

Nikolai Ivanov, the Director of the New Cars Department Rolf New Cars Department, said, “Information about the plans to sell 50 thousand cars in 2025. Even if they start their activities tomorrow, this is impossible. The current market does not imply such volumes,” he said.

Titans War

Avtostat’s General Manager Sergey Udalov said that the market situation has changed very much from the moment of separation of the brand, and that Kia would make a series of calls when it returned to the domestic market. In particular, during this time, localized assemblies gained strength in a noticeable way.

“There was a parallel imports in the market: Kia Lovers ordered Korea and brought it. There were also local council cars from Kazakhstan. In addition, Kia Seltos and Solaris gathered under the brand of Solaris. Therefore, Kia was on the market, or like this.”

The expert stressed that Koreans will have to compete with Chinese companies for a place under the sun. At the same time, the war will not clearly reduce prices, it is waiting for dignity.

“Prices will not fall. Koreans will not offer prices under the Chinese. The second can reduce the cost of cars a little, but this is the case,” he said.

In an interview with Automatic Expert Oleg Moseev, Gazeta.ru, KIA prices will be largely dependent on the brand strategy, and if the company makes a choice in favor of pure imports, Utilsbor will at least be arranged.

“If we’re talking about fully covered production, this is another story. But It is useless to expect Kia Cars to be at the price level at the beginning of 2022. The ruble exchange rate has changed significantly to foreign currencies with the existing reinforcement. ”

According to Othekteev from Avilon, Korean car manufacturers will not be able to compete with the Chinese “Chinese” in the short term – the price difference will reach approximately 30%.

He was loved

Despite all the challenges, many Russian customers and dealers will gladly perceive the return of Hyundai Motor and will pleasure the Chinese brands, said the car expert Oleg Moseev. According to him, an important factor here was that Kia did not disrespect and did not support the guarantee service.

Dmitry Baban, Director of the Consultancy Consultancy Department, said Kia could return to the previous sales level in Russia in the future.

“In general, Kia was loved in Russia, so I believe they can return to previous sales volumes in case of a complete return,” he said.

In addition, the dealers interviewed by Gazeta.ru stressed that Kia had something to attract the attention of the Russians.

Evgeny Zhitnykhin, “the most anticipated models that can arouse maximum interest in the Russian market, characterized by a brilliant design and functionality Kia Rio X-line-A can be called popular hatchback,” he said.

The demand will also be in the CEED SW station wagon, a popular crossover, which has long been regarded as a reference option between a middle -class SUV.

According to Zhitnykhin, the Russians want to see the Kia Sentos compact passage in the market recognized by accessibility and rich equipment.