In the first month of spring, seven automobile companies officially represented in Russia, announced About large -scale discounts and lower prices for models. This has been proven by the examination of Oleg Moseyev and Cargumement Service, the former head of the “Russian automobile deiles” association.
Stronger than all Permanent China voyah, which discounts on the 2023 passion model,
A small apartment-3-3.3 million rubles can be compared with modification.
On the brand’s official website, such a car is available at least 5.4 million rubles compared to the price of 8.5 million rubles.
Alina Jus/”Gazete.
You can get an electric sedan with an electrical power plant that develops 510 forces for such a amount. The car accelerates in 3.8 seconds up to 100 km/h. It is equipped with a pneumatic suspension and entire wheelbarrow.
According to Cargumement, the voyah increased the reduction from 700 thousand rubles to 1.5 million rubles per free sports printing in 2024 standard configuration. The same version of 2025 was set up 1.5 million rubles. The price of Voyah Dream Phev LR (2023) fell 2.4 million rubles, 8.5 million rubles.
Alexey Maishev/Ria Novosti
Gazetea.ru, “Dream LR and Free Sport Edition model for customers to expand sales and support tools, installments, credit discounts and state support program when buying discounts for benefits,” he said.
In addition to Voyah, the EXEED brand of China for 100,000 rubles, 2024 Crossovers RX and 350,000 rubles for last year’s VX New. In the meantime, the Jetour brand, the X70, 150 thousand Ruble-X90 Plus, one of the versions of Dashing Crossovers 150-300 thousand ruble discounts, 100 thousand rubles and 2025 Parliament fell to the X70 Plus.
Trunk
Evolte made a discount of 300 thousand rubles for one of the I-VAN configurations. South Korean brand KGM has just entered the Russian market and already offered a discount of 350 thousand rubles in 2024. Solaris Krx Crossover fell to 18,000 rubles, a copy of Hyundai Creta, and the DFM reduced the 580 transition price by 50 thousand rubles.
Unsuccessful movement
Tatyana Akimova, the Director of the Consultancy Project, is not to talk about big discounts, not about loyalty to customers, but about the failure in marketing.
“It is clear that Voyah has weak marketing support.
To provide a discount, the movement expected from Chinese companies with very few progress in the Russian market. ”Akimova, in his speech with Gazeta.ru.
Oleg Moseev, an automatic expert, believes that big promotions from Voyah are linked to the need to solve the problem with thoughtful warehouses. However, the situation is complex because it is very difficult to sell some brand models.
Voyage
“The Russian automobile market froze, especially the segment played by Voyah. In general, discounts can encourage buyers to buy brand machines, but the dream model is sold very hard, there are questions for this,” he said.
Autoexpert, under the current conditions in the market to solve the reservoir problems and normalized warehouses to continue to “zero” should work, he added.
Address stocks
Gazete.ru interviewed by experts, the key role in reducing new automobile prices were played by the strengthening of the ruble.
“Most importantly, parallel import cars. This was due to the strengthening of Ruble to the main currencies: the dollar, the euro and the yuan.
If we talk about the officially represented brands in Russia, everything is about the same positions.
They actively use the mechanisms of subsidized loans. At the same time, there are any unconditional direct discounts, Nik says Nikolai Ivanov, director of Rolf Dealer Holding’s New Cars Department.
Jetour
Automobile expert Oleg Moseev believes that the strengthening of the Ruble allows manufacturers to reduce the prices less painful against the background of the slowdown in demand. However, he stressed that if high demand is fixed to the market, companies will not reduce prices even in case of a positive currency.
At the same time, a series of brands remain on the market where prices do not decrease. Rolle explained that we are talking about the most free position in the warehouse – for example in the Moskvich factory.
What will happen next
Yuri Chistov, the developer director of the new dealer network, said, for example, if the central bank reduces the lock rate, for example, new automobile prices will fly immediately. In his opinion,
Currently, a successful time has come for the Russians to buy a car.
“The mileage market is more inert, but it also applies: Now the increase in prices on the prices is restricted by the policy of new machines producers. We need a kilometer car – look, a successful time,” he said.
Tatyana Akimova from Automarketologist believes that Auto Company will continue to give a discount until the problem with the warehouse reservoir is solved. Autoexpert Moseev also predicted that they would not refuse shares in the near future.
“Since the market does not have the opportunity to revive, a discount will continue to increase. The producers look at each other: If one reduces prices, others act similarly so that they do not receive sales.”
Avilon Automobile Group Marketing Director Andrei Kamensky, against the background of sales producers, mainly in the 2024 model to protect the demand for the point support measures, he said.
“They offer various shares, including direct discounts, trade programs and preferential credit conditions when paying in cash. In some cases, the discount amount reaches 700 thousand rubles,” he said.
Cyrill Braga/Ria Novosti
Yuri Purestov, Fresh Development Director, said that companies are now trying to sell at their own losses at all costs ”and even at their own losses.
“The cars that are currently on sale were paid at the end of last year when the dollar ratio returned to approximately 100 rubles and periodically pierced this sign. It cannot be ignored that one of the producers now sells with a loss.
What are you thinking?
Source: Gazeta
Anika Rood is an author at “Social Bites”. She is an automobile enthusiast who writes about the latest developments and news in the automobile industry. With a deep understanding of the latest technologies and a passion for writing, Anika provides insightful and engaging articles that keep her readers informed and up-to-date on the latest happenings in the world of automobiles.