AvtoVAZ earns 35 thousand rubles from the sale of a Lada Granta car in the basic configuration. The head of the automobile company, Maxim Sokolov, spoke about this at a press conference at the Lada Izhevsk plant. transmits motor.ru.
According to the top manager, the cost and sales price difference of Lada Granta does not exceed 5%, on the other hand, even old models with long R&D expenses cannot be sold with a large profit. The marginality of each product reflects all the costs incurred by AvtoVAZ. Sokolov also explained that the cost of the final product is affected by exchange rates, since all models have a share of imported components.
While delivery to a car dealership at the beginning of 2023 was about 13 thousand rubles per car, now it has increased to 35-40 thousand rubles. Margins for basic versions of Granta are minimal; The head of AvtoVAZ complained that a plant with a workforce of 44,000 people earns as much on such machines as it spends on delivery.
The report states that the company’s most marginal model is Lada Vesta, and the plant earns about 109 thousand rubles on a car with the most expensive Sportline configuration.
happened before knownThat AvtoVAZ has reduced the number of models cheaper than 1 million rubles.
Source: Gazeta
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