AvtoVAZ named Chery as its rival 17:37

At AvtoVAZ, they consider the Chinese company Chery as their rival in the fight for a share of the Russian car market. About this in an interview with the AvtoVzglyad portal. said Deputy Head of Sales and Marketing of the domestic manufacturer Dmitry Kostromin.

“Geely is steadily increasing in Belarus and Haval in the Tula region. If we talk about the share of the Chinese in the Russian market, we consider Chery as our competitor, which simultaneously develops several segments, including niche and even luxury ones, “he said.

When asked whether AvtoVAZ considers the Moskvich 3 model based on the Chinese JAC as a competitor, Kostromin answered in the negative.

“We look at the mistakes competitors make to avoid ourselves. However, we are not afraid of competitors – on the contrary, it encourages. “There are competitors and there will always be,” he said.

According to data According to the 2022 results of the Association of European Enterprises (AEB) in the Russian Federation, AvtoVAZ holds 27.4% of the Russian new car market, and Chery (together with Exeed and Omoda) – 7.8%.

Previously reportedAvtoVAZ plans to produce Lada cars, which are more expensive than the main line, at the former Nissan plant. The domestic company, in the second half of 2023, St. Petersburg plans to restart production.



Source: Gazeta

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