A recent survey by the digital platform My Auto Service reveals shifts in Russian tire purchasing where 48% of car owners plan to buy new summer tires this year and are considering Russian-made options. This indicates a growing interest in domestic products alongside broader market signals.
European brands attract 40% of respondents, while only 6% show willingness to choose Chinese tires. The data suggest a preference split that weighs regional origins and perceived value in tire performance and price.
Additionally, 6% of participants would consider purchasing used tires. About two-thirds (69%) intend to reuse their existing summer tires in the coming season, while 27% plan to renew entire tire sets in the near term. A small portion, 4%, has already bought new tires for the season.
Respondents are aware of price movements: 40% know that prices for new imported tires have risen sharply, and roughly one in five notes that certain tire brands are in shorter supply. These factors influence decision-making around timing, brand selection, and purchasing channels.
Where to buy and how to change tires
Shopping primarily occurs through physical, specialized offline stores for 40% of buyers. About one-third consult a car dealer, and 20% turn to online marketplaces for tire purchases. When evaluating advice, 29% rely on the store staff and 26% on a consulting adviser, while 19% trust input from friends or relatives.
Wheel changes are a hands-on task for 27% of drivers, with 73% using tire repair services for installation and maintenance. A large share, 46%, postponed the tire swap until late April or early May. About 25% aim to complete tire changes in the near future, and 15% have already transitioned to summer tires.
The survey, conducted in April 2022, included 1,230 car owners aged 18 and over from across Russia, all residing in cities with populations above 100,000 residents. The results reflect buying behavior, timing considerations, and brand preferences during a period of market adjustment and supply variation, offering a snapshot of consumer sentiment for that season.
A picture: Depositphotos [citation Attribution: My Auto Service survey, 2022]