Chery’s Exeed sub-brand is opening pre-sales for the Star Era ET crossover in the Chinese market, signaling a key step in the brand’s electric vehicle push. The launch aligns with Exeed’s strategy to expand its electrified lineup and showcase advanced mobility tech to a global audience.
The Star Era ET rides on Chery’s new E0X platform, a dedicated architecture designed to optimize efficiency, safety, and performance for large electric crossovers. At 4955 mm in length with a 3000 mm wheelbase, the vehicle aims to balance spacious interior comfort with dynamic on-road handling. Official data from China’s Ministry of Industry and Information Technology indicates a dual-motor all-wheel-drive configuration that delivers strong, responsive acceleration. The front motor is rated at 249 hp, while the rear motor reaches 312 hp, yielding a system output that can exceed 500 hp in peak performance mode. This setup supports confident highway merging and confident passing power in varied driving scenarios.
In terms of ride quality, the Star Era ET features air suspension to harmonize comfort with control. Depending on the chosen version, the crossover can accommodate four battery capacity levels ranging from 60 kWh to 100 kWh, allowing for a broad spectrum of driving needs. With this range of configurations, customers can expect overall driving ranges between approximately 500 and 700 kilometers on a single charge based on standard testing cycles. The design emphasizes practical daily usability as well as long-distance capability for road trips and regional travel.
Charging performance is a standout attribute, with the battery pack capable of adding about 400 kilometers of range in just ten minutes when connected to an 800-volt charging station. This rapid charging capability supports shorter stops and quicker back on the road, a feature that many urban and intercity travelers value highly as charging infrastructure continues to expand.
The interior design prioritizes a modern, tech-forward experience. The cockpit features two high-definition LCD screens that handle the instrument cluster and the infotainment system, delivering clear, intuitive information and responsive interaction. Eco-conscious materials are used throughout the cabin, with wood accents and sustainable fabrics that aim to reduce environmental impact while offering a refined, premium feel. The overall ambiance blends contemporary aesthetics with practical usability, making the Star Era ET inviting for both solo drivers and families alike.
Observing the vehicle’s international relevance, the Star Era ET is positioned to meet evolving expectations for electric mobility across major markets. Its combination of powerful propulsion, flexible battery options, high-speed charging, and thoughtful interior appointments reflects a broader shift toward high-performance electric crossovers with everyday practicality. The branding arc for Exeed underlines a clear commitment to innovative design and reliable technology as it continues to introduce new electrified models to customers in Canada, the United States, and other regions. Formerly known as Oting Paladin, the model now embraces a refreshed identity and updated specifications that align with contemporary electrification trends.