During the first week of September, eight automotive manufacturers operating in Russia announced price increases for their lineup. This shift was documented in the daily automotive news digest, highlighting how market dynamics and supply constraints were influencing sticker prices across brands and segments.
AvtoVAZ announced higher prices for its sedan, liftback, and Granta universals. The increases ranged from 10,000 to 60,000 rubles, with variation depending on the specific configuration or version. Interestingly, hatchbacks and station wagons that do not come with a protective plastic cover retained the previous price structure, signaling a selective approach to adjustments rather than a blanket rise across all models.
Even as domestic production faced challenges, the South Korean brand Kia did not pause its pricing strategy. The Cerato, Seltos, and Soul models all saw price bumps, with increases totaling around 105,000 rubles in aggregate. The move underscores a broader trend where global brands, despite market pressures, recalibrate pricing based on import costs, currency fluctuations, and brand positioning within the Russian market.
Among the Chinese participants, Chery implemented price rises across multiple models, with increases spanning from 10,000 to 70,000 rubles depending on the model. The Omoda crossovers moved up by at least 70,000 rubles, while the Exeed lineup added from 10,000 to 60,000 rubles in price. The adjustments reflect a mix of model-specific demand, localization considerations, and the financial dynamics of importing and distributing these vehicles in the region.
Geely also joined the trend, with the Mongaro and Tugella crossovers seeing price increases of 35,000 rubles. On the other hand, the Coolray and Atlas Pro saw the opposite effect in terms of promotional pricing. For these two models, the manufacturer reduced the size of a special advantage and, as a result, increased their listed costs by 50,000 rubles. This nuanced pricing approach illustrates the way promotional incentives and list prices interact to shape buyer decisions during a period of market volatility.
In the Chinese lineup, JAC raised prices for four of its six models available on the Russian market. Specifically, the T6 and T8 Pro pickups experienced substantial increases ranging between 200,000 and 250,000 rubles, signaling a major shift for workhorse models within the brand’s Russian portfolio. Additionally, three FAW models were up by approximately 72,000 to 73,000 rubles, marking a sizable overall adjustment within the broader FAW group offerings in the country.
Earlier reporting indicated that Kaiyi crossovers were slated to begin sale at a rescheduled timeline, now anticipated to commence at the end of September. This shift in delivery expectations adds another layer to the evolving pricing landscape, where launch windows, supply chain realities, and regional demand all interact to determine the final consumer price tag. Buyers are advised to monitor dealer announcements and verify the exact version-specific pricing, as the variations can be significant across trim levels and options.