Russia sees sharp price shifts in all-season tires amid rising demand
Market observers note that the cost of all-season car tires climbed notably from July to August 2024, according to a report from the marketing agency NAPI. The report highlights a month-on-month surge in tire prices across the board, with the strongest increase recorded in the all-season category.
According to the study, the price trajectory for tires in August 2024 showed a 7.4% rise for all-season tires, a 2.8% uptick for winter tires, and a 0.8% uptick for summer tires, when compared with July 2024 figures. These movements reflect broader shifts in the Russian tire market, influenced by varying supply dynamics, seasonal demand, and production costs present during the late summer period.
On the price front, the average cost of all-season tires climbed from 13.7 thousand rubles per month in July to 14.8 thousand rubles in August. Winter tires moved from 8.8 thousand rubles in July to 9.0 thousand rubles in August, while summer tires edged up from 9.8 thousand rubles to 9.9 thousand rubles over the same span. The data points suggest a tightening market, with all-season options becoming comparatively more expensive as buyers prepare for changing weather conditions.
Beyond tire dynamics, the Russian automotive market has been tracking the rollout of new models. Reports indicate the arrival of a new generation Haval H5 SUV set to go on sale in Russia on September 6. The model will offer both a gasoline and a diesel engine option, with a price tag around 3.7 million rubles. This launch fits into a broader pattern of new passenger cars entering the market as consumers continue to refresh fleets and plan for the upcoming driving seasons.
Earlier communications noted that new passenger cars were being introduced to the Russian market, contributing to a notable August performance and creating a multi-year record in terms of sales momentum. Analysts point to a combination of price movements, model refresh cycles, and consumer demand as drivers of the evolving automotive landscape in Russia during the late summer period.
Overall, the August 2024 data from NAPI underscores how price pressures in the tire segment can reflect broader macroeconomic and seasonal factors. The sharp rise in all-season tire pricing, contrasted with more modest changes for winter and summer tires, highlights the importance for buyers to compare options, assess long-term value, and consider timing when purchasing replacement tires. As manufacturers and retailers adjust to market conditions, consumers should stay informed about forthcoming price trends and model introductions that may influence their purchasing decisions in the coming months. Source: NAPI market study on tire pricing and vehicle introductions for August 2024.