In 2022, the luxury car segment in Russia saw a dramatic drop in sales, with 376 vehicles changing hands. This represented a 57.6 percent decline compared with 2021. The figures come from Analytical Agency Avtostat, which cites data provided by JSC Passport Industrial Consulting. The year underscores how the market for high end automobiles contracted sharply amid complex economic and political circumstances affecting the country’s traditional luxury segment.
Rolls-Royce remained the most prominent name within this exclusive group, accounting for more than a quarter of all luxury car sales in Russia that year. A total of 104 Rolls-Royce units were sold, though that figure marked a 60 percent decrease from the previous year. Bentley followed with 84 units, posting a substantial year-over-year decline of 74 percent, while Maserati sold 76 cars. These brands reflect the continued appetite for ultra-luxury automobiles among Russian buyers, even as overall demand softened and buyers recalibrated their purchasing strategies.
The market also recorded sales of 40 Lamborghini models and 36 Ferrari models, highlighting sustained interest in ultra-high performance vehicles even when overall volumes were small. A notable segment of the market consisted of 31 Aurus cars, which represented a 41 percent increase over 2021. The continued presence of Aurus signals the domestic luxury niche present alongside foreign marques, illustrating how local production ambitions coexist with imported prestige vehicles. Meanwhile, a handful of Aston Martin cars—five in total—were welcomed by Russian luxury car enthusiasts looking for distinctive styling and engineering pedigree.
Geographically, Moscow and its surrounding region accounted for about 80 percent of all ultra-expensive car purchases, underscoring the city’s role as the primary hub for luxury mobility in Russia. This concentration mirrors broader patterns in high-end automotive ownership, where major urban centers typically concentrate a large share of buyers, showrooms, and specialized services that support ownership of premium vehicles.
Officials and analysts note that, starting in spring 2022, formal deliveries of these luxury models to Russia were prohibited. Despite that restriction, parallel imports continued to enable some buyers to acquire these vehicles. The dynamic created a channel where enthusiasts and collectors could access the latest models through unofficial supply routes, though such activity carried its own risks and logistical challenges for both dealers and customers.
Additionally, there were reports about the flow of previously owned foreign cars entering the Russian market via Vladivostok, which helped keep a level of supply in circulation during 2022. This channel, which augments the official distribution landscape, contributed to the overall mix of vehicles seen in the luxury segment, even as total volumes remained constrained compared with prior years. Observers emphasize that the luxury car market in Russia during 2022 was shaped by a combination of price sensitivity, shifts in consumer preference, and the evolving regulatory environment affecting imports and ownership.