Rox Motor hybrid SUVs are slated to make their first appearance in the Russian market this December 2024, signaling a thoughtful entry into a highly competitive segment. The import and distribution duties will be handled by Hyperion Leasing, a Tianjin-based partner, as confirmed in the company’s official message. The upcoming launch event will reveal the official price tags, available configurations, and trim lines, giving potential buyers a definitive sense of what the Rox Motor 01 brings to the table. This rollout strategy is designed to test appetite in Russia with a controlled, well-communicated introduction before expanding the footprint to other regions, keeping dealers ready to present the model in flagship showrooms and online configurators.
Sales are planned through the Oting automobile brand’s dealership network. Company representatives stated that the Rox Motor 01 will undergo formal certification and receive Vehicle Type Approval, ensuring it complies with Russian regulatory standards before any units reach customers. The model will be protected by a factory warranty, providing buyers with standard coverage during the initial ownership period and reinforcing confidence in a new entrant to the market.
The Rox Motor 01 is offered in both six-seat and seven-seat variants. The exterior measures 5050 millimeters in length and rests on a 3010 millimeter wheelbase, figures that support a spacious interior and stable highway dynamics. The vehicle relies on a sequential hybrid powertrain, where a 1.5-liter gasoline engine serves to recharge the traction battery while electric motors deliver a combined 476 horsepower. The electric drive range is 235 kilometers, while the overall range, with the auxiliary engine engaged, extends to roughly 1338 kilometers. Acceleration from a standstill to 100 kilometers per hour is achieved in about 5.5 seconds, underscoring a performance profile that blends brisk acceleration with long-range capability.
Rox Motor was established in 2021 by the chief executive of Roborock, a prominent maker of robotic vacuum cleaners. The company leverages the founder’s technology background to pursue a hybrid SUV program that emphasizes efficient power management, advanced electronic controls, and intelligent integration of sensors and software for a smoother driving experience. The strategic vision combines practical family seating options with performance-oriented engineering, aiming to position Rox Motor as a credible tech-forward automaker in the growing hybrid sector.
In related market developments, prior reports noted that AvtoVAZ has begun selling its most expensive model in Russia, illustrating a renewed interest in premium offerings within the domestic automotive landscape and signaling intensified competition among domestic and imported brands as consumer preferences evolve.