In October 2023, the Russian automotive market demonstrated a notable rise in consumer activity, with residents spending 339.7 billion rubles on new cars, according to the analytical agency Avtostat. This figure marks a 1.6% uptick from September and represents roughly a threefold increase compared with October 2022. The month also saw a historic benchmark for the cost of owning a Chinese-made vehicle, as sales of these cars reached record levels in ruble terms. A total of 62.3 thousand new cars were purchased, generating 209.6 billion rubles in revenue for dealers and distributors that month.
Chinese brands maintained a commanding position in the market by the close of October, capturing almost 62% of the new passenger car segment. This milestone pushed the market share of Chinese imports beyond the 60% threshold for the first time, signaling a significant shift in consumer preferences toward these brands. Domestic brands, while still contributing a sizable portion of sales, earned considerably less revenue, totaling 42.8 billion rubles, which is almost five times less than the income generated by Chinese cars.
Energy and efficiency were reflected in consumer choices as well, with broad interest in practical, family-friendly vehicles. The largest categories by expenditure were crossovers and sport utility vehicles, which dominated the market in October. In that month, 72.4 thousand units found buyers, accounting for 255.5 billion rubles of spending. This trend underscores the continuing tilt toward versatile, multi-purpose vehicles that offer space, comfort, and capability for daily use as well as weekend trips.
Within Moscow and other major urban centers, demand for certified used cars persisted alongside new car activity, with a steady flow of transactions shaping the regional market landscape. Local buyers continued to look for value, reliability, and a broad selection when considering pre-owned options, contributing to a dynamic balance between new-car demand and the enduring appeal of second-hand vehicles.
The October data illustrate several interrelated dynamics shaping Russia’s car market. First, the rapid expansion of sales from Chinese manufacturers reflects competitive pricing, a growing assortment of models, and a broadening dealer network that makes these vehicles more accessible to urban and regional buyers alike. Second, the durable appeal of crossovers and SUVs signals consumer preference for practical space and flexible use without sacrificing style or modern features. Third, the disparate revenue distribution between Chinese and domestic brands highlights ongoing competitive pressures for local producers to innovate, improve after-sales support, and offer compelling value in a price-sensitive market.
Analysts note that month-to-month momentum in October may have benefited from seasonal factors such as early autumn promotions, end-of-quarter incentives, and the broader macroeconomic backdrop affecting purchasing power. While the figures confirm a robust level of activity, they also prompt ongoing interest in how exchange rate movements, lending terms, and government policy could influence consumer confidence and brand dynamics in the months ahead. Ultimately, October 2023 stands as a pivotal point in Russia’s automotive narrative, showcasing a market that remains highly responsive to pricing, model variety, and the evolving mix of new and used vehicles across major cities.