The AvtoVAZ press service has announced the reintroduction of sales for the Niva Legend SUV, signaling a renewed commitment to one of the brand’s most recognizable models. Beginning July 25, official dealers will offer a three-door version in the newly introduced Classic’22 package. According to the press release, this configuration will form the core of the SUV lineup for now, with no explanation given about a broader rollout. While the equipment details have not appeared on the official website yet, the press release provides a clear picture of what buyers can expect, signaling a confident return to the market.
The company describes the new Niva Legend as ready for everyday driving in populated areas while also capable of tackling rough terrain, including unpaved roads, sandy surfaces, and snowy conditions. The standard kit emphasizes practicality and durability, featuring:
– Power steering
– Engine protection
– Stamped 16-inch wheels
– All-season tires
Beyond rugged capability, the Niva Legend Classic’22 includes comfort and convenience features that appeal to modern drivers. The neoclassical design is complemented by amenities such as electric windows, daytime running lights, and an on-board computer. An antenna is included, and the package accommodates the installation of an audio system and speakers, ensuring a balanced mix of utility and in-car comfort.
At this stage, AVTOVAZ has focused on reviving the three-door configuration. Details about the return of the five-door variant, which had been viewed as potentially profitable even before the broader crisis, have not been disclosed. The company suggests that the three-door model will serve as a valued prospect for those seeking a rugged vehicle with practical daily use, while enthusiasts still watch for any future updates on a longer wheelbase version. These strategic choices reflect a broader aim to keep the Niva ecosystem appealing to buyers of special vehicles and enthusiasts alike.
The company emphasizes its enthusiasm for expanding the LADA lineup by restarting production of the legendary SUV in the Classic’22 specification. The Niva Legend is highlighted as a distinctive blend of off-road capability, design heritage, comfort, and equipment. The press release points to a preferential loan program, noting that the price range for the Niva Legend remains competitive within the four-wheel-drive market, particularly for those seeking accessible financing. In addition, AVTOVAZ indicates ongoing efforts toward resuming sales of the second model in the NIVA family, known as the Travel SUV, signaling a broader plan to broaden the model family for diverse customer needs.
Pricing details from the press service place the Niva Legend Classic’22 at 647,600 rubles under the state loan program, or 796,500 rubles without applying it. The financial package also outlines a similar configuration under the state program that can be acquired for 543,000 rubles, or 678,300 rubles with a standard purchase. The release also notes that the marketing term “Driving” is now available for viewing on RuTube, suggesting the presence of visual content to accompany the model’s return. These figures illustrate how AvtoVAZ positions the Niva Legend within a financing landscape that blends government incentives with private purchasing options, aiming to broaden access for potential buyers.
Taken together, the revival of the Niva Legend Classic’22 signals a careful recalibration of AvtoVAZ’s strategy for a model that has long captured the imagination of Russian buyers and off-road enthusiasts alike. The three-door variant, backed by a robust hardware package and modern comfort features, seeks to satisfy customers who value a practical, capable vehicle for both city streets and challenging terrains. As the brand navigates financing options and the potential expansion to five-door configurations, observers will watch closely to see how this move affects the broader LADA lineup and the company’s standing in the competitive market for urban-friendly, go-anywhere SUVs. [source: AvtoVAZ press service]