The Moskvich 3 crossover has a target cost that should stay within 1.5 million rubles, according to results from a market survey conducted by Quto and Motor. The findings show a clear split in buyer expectations. Roughly one in three respondents, about 36 percent, say they would be comfortable paying up to 1.5 million rubles for a brand new Moskvich. A sizable portion, nearly half, expressed openness to paying the recommended retail price of 1.97 million rubles, representing about 17 percent of participants. A smaller segment, five percent, indicated interest in a vehicle available through the Moskvich preferential state program, while four percent admitted they still drive the Soviet Moskvich-2140 sedans. Yet the most common stance among voters was a hesitancy toward purchasing a Moskvich altogether, with roughly 38.5 percent indicating they would not buy the brand. Close to 9,000 people participated in the poll, sharing their views on the Moskvich lineup.
There is a notable price comparison that adds context to the discussion. In China, the JAC JS4 and X4 crossover models are priced from 89.8 thousand to 111.8 thousand yuan. Converted to rubles at current exchange rates, that range roughly translates to 951 thousand to 1.13 million rubles. In Russia, the same vehicle under the Moskvich 3 badge is positioned at a higher price point. The quoted figures for the Moskvich 3 reportedly include delivery charges, customs duties, seller profit, and warranty resolution, ensuring a fully landed price for buyers.
Recent news indicates that the first Moskvich 3 units have arrived at brand dealers. The initial models are equipped with a 1.5-liter turbocharged engine producing 150 horsepower and 210 Nm of torque. Customers can choose between a six-speed manual transmission or a CVT, offering a blend of engaging driving dynamics and everyday practicality. The rollout marks a milestone in the brand’s Ulyanovsk-based production program and signals the start of a broader market introduction for the Moskvich 3 crossover. The information reflects ongoing market positioning, pricing signals, and buyer sentiment observed during the rollout period. [citation: Quto and Motor survey]