Russia’s Mercedes-Benz Assets and the Possible Role of BAIC
The discussion centers on Mercedes-Benz’s assets in Russia, including the right to supply vehicles and the manufacturing facility near Moscow.
China’s BAIC, a partner for Mercedes-Benz within its home market, could become the owner of these assets. If BAIC were to acquire them, Russia could receive new car supplies close to the needed volume, and the German brand might be able to re-enter the market in the future more smoothly.
One analyst, Burgazliev, suggested that the best path might be to sell the Moscow plant to BAIC. He noted that Mercedes-Benz already has a joint venture with BAIC in China. Under this arrangement, it would be feasible to launch production of older Mercedes-Benz models under the BAIC brand at the Moscow facility. A GLK-like crossover, priced around 3.5 to 4 million rubles, could find strong demand in the market, he remarked to Izvestia (Source: Izvestia).
Still, for this to work, the intellectual property rights for earlier Mercedes-Benz models would need to be transferred to a Chinese manufacturer or a joint venture that assembles Mercedes-Benz vehicles.
The shift in focus from a traditional Mercedes-Benz dealer to a potential Chinese buyer arises from a new public statement by a regional leader. Yesterday, Moscow region Governor Andrei Vorobyov announced the possibility of transferring the Moscow-area plant to a Chinese automaker.
Vorobyov expressed cautious optimism about reinventing the plant’s future. He stated that Mercedes could return, but if that did not happen, the team is evaluating a roster that includes a reliable Chinese automaker with steady demand for its cars, according to Sputnik radio (Source: Sputnik).
Related posts:
The goalscorers of Lionel Scaloni’s cycle in the Argentina national team White Gaming Chair With Footrest Generative Engine Optimization (GEO): The Future of SEO is Here BAIC Addresses U5 Plus Issues and Russian Market Strategy Grok and the New Era of Transparent AI Development Grok AI Bot Across Platforms: Telegram, iOS, and North American Use Grok and xAI: Musk’s Real-Time AI Vision and Public Discussion Mercedes-Benz Exits Russia: Asset Sale to Avtodom and Future Scenarios Mercedes CLS Evolves as Mercedes-Benz Moves Toward Electric Sedans BAIC U5 Plus hits Russian dealers with Luxury trim at 1.83 million rubles Mercedes-Benz Reshapes Russian Business as Software Access Is Limited Esipovo’s Mercedes Plant Could Host Hongqi Production for Russia