Lada e-Largus: Brechalov Eyes First Electric Lada from Izhevsk

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The regional leader of Udmurtia, Alexander Brechalov, has set eyes on a milestone in local industry: the first Lada e-Largus electric car, destined to roll off the Izhevsk assembly line. This development was reported by TASS and confirmed by officials familiar with the plan. Brechalov underscored the significance of local production and the broader push toward electrification that could reshape the region’s economy in coming years.

In a candid remark, Brechalov stated, “I will make a bold disclosure: I intend to apply for and purchase the first car in the series. Our experience with the Vesta shows the value of bringing manufacturing home. The actual model matters less to me than its origin and the jobs it sustains here. The electric version of the Largus represents the future, and I am eager to see it reach our roads.”

Officials have outlined a concrete plan for the Lada e-Largus project. Production is slated to begin at the Lada Izhevsk site, a factory with a history of assembling Lada Vesta models since 2015. As production of the Vesta shifts to the AvtoVAZ plant in Tolyatti, Izhevsk will continue to support the supply chain by producing spare parts and components for the model family. The plan indicates that the Lada e-Largus will be the first electric model to emerge from Izhevsk, signaling a strategic shift toward electrified vehicles within Russia’s automotive landscape. A tentative start year for the new electric car’s manufacturing was set for 2023, though exact schedules and volumes depend on market demand and supply conditions. The cost of the Lada e-Largus has not been publicly disclosed, leaving room for official updates as the project progresses.

Earlier reports noted price adjustments affecting the Largus family, with AvtoVAZ announcing increases to the recommended retail prices of all Largus configurations. The rise, implemented on August 1, 2022, added about 65 thousand rubles to each trim level. As the Largus lineup evolves, market watchers are watching how price movements, consumer demand, and new technology will interact in the company’s flagship family. The development of an electric variant sits within a broader context of model diversification and modernization, a trend observed across the automotive sector in Russia and beyond. Stakeholders anticipate how the Izhevsk plant will adapt its production lines to accommodate the electric powertrain, battery integration, and the associated manufacturing logistics that come with a new propulsion system. At the same time, the shift will require careful coordination with suppliers, training for technicians, and continued attention to quality control and aftersales support for customers choosing the electric Largus family.

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