Knewstar has reportedly entered the Russian market, according to a Telegram channel Unlimited. The news comes as part of a wave of new Chinese‑built crossovers being positioned for Russian buyers, a trend that North American readers can watch with interest as automakers explore value-packed family SUVs and expand import strategies in distinct markets.
Knewstar is described as a Russian‑branded effort built around adapting Chinese cars for Russia. The cars are said to be manufactured at a plant in Harbin, with an annual output around 120 thousand units. That level of production points to a sizable operation aimed at meeting domestic demand while maintaining flexibility for export opportunities, a pattern seen in many joint ventures that serve multiple markets and diversify supplier risk.
The flagship model expected to reach the Russian showroom is the Knewstar 001, a C‑class sports crossover. The powertrain centers on a turbocharged 2.0‑liter gasoline engine with two power outputs, 200 hp and 238 hp, paired with an eight‑speed automatic transmission and all‑wheel drive. The setup is designed to deliver confident highway acceleration along with solid low‑end response for urban use, which matters to buyers seeking practical performance in a mid‑size family SUV.
There are three configurations listed for the model. The price, after considering current promotions, ranges from 3.4 million rubles to 3.7 million rubles. This spread reflects the typical strategy of offering a base option with progressively richer equipment packs, appealing to buyers who want more interior space, technology, or comfort features without stepping into premium territory. For readers in Canada and the United States, the ruble price will translate differently after currency shifts, import costs, and local dealership practices are factored in.
Earlier reports indicated that in 2024 two Chinese Southeast crossovers were projected to begin sales in Russia, illustrating a pattern of brands testing demand before broader introductions. These previews underscore how Chinese manufacturers gauge market readiness, dealer networks, and after‑sales support in a challenging environment, while still aiming for value within the crossover segment.
The flagship for the Southeast lineup would be the S09 crossover, with a length of about 4900 mm, followed by the mid‑size S07 at roughly 4700 mm. Both were described as seven‑seat models available with all‑wheel drive and automatic transmissions. A broader plan pointed to adding another SUV, the compact S06, in 2025, expanding the range to meet family needs and urban versatility. These models reflect a preference for roomy interiors and flexible seating configurations, traits many North American buyers value in practical crossovers.
The Southeast automobile company traces its roots to 1995. In addition to producing cars, the brand also handles the distribution of Chery compact electric vehicles through its network of centers, illustrating a diversified approach to mobility that aligns with global shifts toward electrification and urban commuting needs in many regions.
Earlier mentions circulated of a photo showing a new model prepared for Russia, indicating continued interest from Chinese makers and regional distributors in tapping the Russian market as part of a broader Eurasian strategy. For markets in Canada and the United States, these moves highlight how brands test demand, build local partnerships, and adapt product lines to meet local regulatory, safety, and consumer expectations while maintaining cost efficiencies.