The Kia Yi lineup has received a contemporary refresh for the Chinese market and is now available through a parallel import channel into Russia. This approach keeps the model accessible to buyers who follow cross-border shipping routes, illustrating how global brand strategies can keep a compact, capable crossover circulating across regions.
With the facelift, Kia introduced a refreshed logo variant that updates the brand’s look without erasing the familiar family likeness. Subtle exterior refinements sharpen the silhouette and give a more modern overall impression. A trio of updated front features marks the refreshed character: a refined bezel around the light modules, a slightly adjusted bumper mood, and accent lines that connect the front end to the wider design language. Each detail feels coordinated, reinforcing a sense of polish and continuity with the current Kia lineup. The tiger-nose grille remains a signature element, ensuring instant on-road recognition. The headlights keep their edge-forward stance through a careful extension of their shape, creating a smooth visual flow from grille to sides. Three air intake openings in the lower bumper contribute to a confident, sporty face while hinting at improved cooling and efficiency. [citation: Kia Motors]
The Yi’s bodywork can be finished in two tones, with a roof color that contrasts with the rest of the body. This two-tone option adds a distinctive personal touch and helps the compact crossover stand out in a crowded segment. The design features evenly spaced fenders and sill lines, plus rims with four distinctive spokes that reinforce a modern, geometric look. The contrast roof treatment and thoughtful wheel design produce a fresh rhythm on the street.
From the rear, a compact spoiler houses a built-in third brake light, while roof rails terminate in distinctive tips that visually elongate the profile. These cues balance sportiness with practicality, underscoring the model’s urban-focused versatility. Inside, the cockpit prioritizes a practical, driver-centric layout. The dashboard preserves a traditional analog cluster for familiar operation, but a large infotainment display sits prominently to the right, offering a contemporary digital interface. The three-spoke steering wheel includes multifunction controls for easy access to essential systems while keeping hands on the wheel.
The equipment list remains generous, reflecting a well-equipped urban crossover. Highlights include an electrically operated sunroof, climate control, heated and power-adjustable exterior mirrors, cruise control, and both front and rear parking sensors. The interior is designed for daily ease, with intuitive controls and a layout that minimizes distraction. The Yi is recognized for its convenience features and practicality, appealing to buyers who value comfort during commutes and weekend trips.
Under the hood sits a familiar 1.4-liter naturally aspirated four-cylinder engine delivering 100 horsepower and 132 Newton meters of torque. This engine is already known to Russian customers and pairs straightforwardly with either a six-speed manual or a CVT, with front-wheel drive delivering predictable, approachable performance. The setup emphasizes efficiency and urban versatility, making it well suited to city streets and light highway runs.
Pricing for the Chinese market starts around 100,000 yuan, rising to roughly 150,000 yuan for higher specifications, while the Russian import route estimates a logistics cost of about half a million rubles. For buyers weighing the economics of a parallel import, this mix of price, modern features, and compact, nimble dynamics presents an attractive value proposition in both markets. [citation: Kia Motors]