Jetour, the Chinese automobile brand, is rolling out a series of guided trips across Russia aimed at current owners and prospective buyers. This initiative was announced in a Jetour press release circulated to socialbites.ca and confirms the brand’s plan to showcase its lineup through hands-on experiences on Russian soil.
Throughout the year, four distinct tours are planned. Each route will take participants to scenic regions such as the Caucasus, Karelia, Tula, and Pereslavl-Zalessky. The lineup of vehicles chosen for these explorations includes the Jetour Dashing crossover, the X90 Plus, and the X70 Plus. Notably, the last two trips are open to Jetour owners and potential buyers who are actively evaluating a purchase. Participants will need to meet several social media participation requirements to join the events, integrating digital engagement with the on-road experience.
Jetour has positioned itself in the market as a family-friendly brand that emphasizes travel and versatility. The recent addition to the Russian lineup, the Jetour X70 Plus crossover, made its debut in the Russian market in September, aligning with the company’s strategy to blend practicality with adventurous usability. The brand’s broader intent appears to connect with family buyers who value comfortable, capable vehicles that can handle both everyday routes and longer trips with ease.
In related market movements, the automotive scene in Russia has seen other brands updating models and refreshing lineups as part of ongoing efforts to broaden appeal and adapt to evolving consumer preferences. Jetour’s approach—focusing on experiential marketing and real-world test drives—offers potential customers a tangible sense of how the vehicles perform in varied conditions and terrains across the country, reinforcing the model’s readiness for active lifestyles.