JAC Group, a Chinese automobile producer, unveiled its new electric vehicle brand Yiwei and introduced the first model under that label. The disclosure comes from industry coverage compiled by carnewschina.com, signaling a strategic move into a more affordable EV space in the Chinese market.
The Yiwei 3 stands as a compact electric hatchback designed to appeal to urban buyers seeking practical range and modern features. Sales are anticipated to begin in China during the second quarter of 2023, with a target price around 100,000 yuan. This price point positions Yiwei as a value-forward option in a segment that increasingly prioritizes efficiency, low operating costs, and accessible financing. The brand’s official debut is planned for the Shanghai Auto Show, opening its doors to the public on April 18, as part of a broader industry showcase in which many new energy vehicles are highlighted.
The Yiwei 3’s exterior and interior dimensions translate to a compact footprint suitable for dense city driving. Its body measures 4025 mm in length, 1770 mm in width, and 1560 mm in height, with a wheelbase of 2620 mm. Under the hood, the vehicle is powered by a unit delivering 136 horsepower, enabling a top speed of 150 km/h. The hatchback is designed for efficiency as well, boasting a WLTP-style range of up to 505 km on a single charge, making it a compelling option for daily commutes and weekend trips alike where charging infrastructure is steadily expanding in many urban centers.
Yiwei intends to target a younger demographic, specifically drivers aged 20 to 35, with a pricing strategy that places models within roughly 70,000 to 150,000 yuan. This approach signals a broader push to democratize electric mobility in China, offering a blend of affordability, performance, and modern conveniences that align with evolving consumer expectations. The roadmap for Yiwei includes launching four additional models over the next five years, all built on the new JAC DI platform, which is positioned to support a family of-branded electrified vehicles and preserve a core emphasis on cost efficiency and scalable production. The DI platform is expected to underpin a range of body styles and battery configurations to meet differing mileage needs and ownership preferences, reinforcing Yiwei’s commitment to practical, everyday electric transport.
Industry observers note that the introduction of Yiwei fits into a broader pattern of Chinese automakers expanding their electric lineups with compact, affordable options designed for urban life. The price positioning, combined with a respectable range and a modern design language, could help Yiwei carve out a meaningful niche among city residents who seek dependable EVs without premium price tags. As with other new energy brands competing for share in the crowded Chinese market, Yiwei’s success will likely depend on a combination of reliable aftersales support, efficient charging solutions, and the overall value proposition that resonates with younger buyers who are adopting EVs for the first time.
The exhibition coverage about the Shanghai show continues to provide insights into how new products like Yiwei are being positioned alongside other emerging electric models. For readers seeking the latest developments in the Chinese auto industry showcased at the event, industry outlets such as SocialBites.ca provide ongoing commentary and analysis that contextualize these launches within broader market trends.