In 2023, the Russian market saw a notable shift toward importing cars from abroad, with a rising emphasis on popular Korean and German brands. The surge was driven largely by parallel imports, as prices climbed from about 2.5 million rubles to roughly 4 million rubles for many models. These insights come from Dmitry Rogov, founder of RogovMobil, a company specializing in turnkey vehicle delivery from South Korea, Europe, and Japan. The trend highlights how cross-border sourcing and fluctuating exchange rates shape consumer decisions and the availability of vehicles in the auto sector. Rogov notes that the year’s import activity reflected a strong preference for certain well-known models and configurations, alongside a steady interest in luxury and premium options across brands. The pattern mirrors broader market forces, including supply chain constraints, currency movements, and evolving import regulations that influence pricing and access for buyers and sellers alike. The observations illustrate buyers navigating a market that blends regional supply chains with global brand portfolios. (attribution: RogovMobil)
Throughout 2023, the Hyundai Tucson and Kia Sportage stood out as the most import-friendly crossovers, typically priced near 2.5 million rubles. These vehicles commonly came from model years around 2018 to 2020 and carried mileage between 30,000 and 50,000 kilometers. Buyers often opted for higher equipment levels, prioritizing sunroofs, heated seating, and a range of electrical settings that boost comfort and convenience. In some segments, the Hyundai Santa Fe commanded slightly higher prices, around 3.5 million rubles, due to its larger size, more premium interior materials, and additional technology features. The premium German contingent remained attractive as well, with models such as the Audi A5, A6, and BMW 5 Series appearing regularly in import lots. Prices for these vehicles typically spanned from about 3.3 million to 4 million rubles, depending on configuration, mileage, and condition. This mix demonstrates a market that values reliability and brand prestige while balancing the realities of international shipping and import duties. (attribution: RogovMobil)
Industry observations also noted a notable influx of Chinese-brand vehicles in 2023. Models like the Geely Monjaro, Li L7, Li L9, and Exceed RX were frequently requested by buyers seeking a blend of value, modern design, and a broad dealer network. The appeal of these Chinese makes underscores a wider trend toward diversified import portfolios and competitive pricing, especially when paired with favorable financing and warranty options. The evolving landscape suggests that consumers weigh brand familiarity against cost advantages, a dynamic that is watched by buyers in markets such as the United States and Canada as they consider similar cross-border purchases. (attribution: RogovMobil)
Looking ahead, market sentiment suggests that next year’s preferences for imported cars will be influenced by currency movements and regulatory changes. If the ruble stays stable or weakens, import costs could shift accordingly, affecting both new stock and vehicles already in circulation. Rogov emphasizes that, based on current sentiment, a major shift in 2024 seems unlikely, given the apparent market stability and the continued appeal of both mass-market crossovers and premium models. This cautious outlook resonates with how buyers in North American markets weigh exchange rates, supply constraints, and policy changes when considering international purchases. (attribution: RogovMobil)
Additionally, the import narrative hints at a broader trend where well-known BMW and Volkswagen models are anticipated to reappear in Russia in 2024. This potential reintroduction signals ongoing interest in familiar engineering, performance, and brand heritage, even as geopolitical and economic factors shape the feasibility and pricing of such imports. For buyers outside Russia, including Canada and the United States, the pace and accessibility of similar models from these brands may depend on regional distributor networks, import duties, and aftermarket support—factors that can translate into longer wait times or adjusted price ranges but also greater resale confidence and service ease. (attribution: RogovMobil)