Ikon Tires Unveils Brand Evolution and Product Lineup

Ikon Tires, the tire manufacturing enterprise formerly known as a Russian unit of a larger Finnish group, has clarified its brand and product lineup under a refreshed corporate umbrella. The company now markets premium summer and winter tires under the Ikon Autograph label, while the mid price range tires will continue to be offered under Ikon Nordman for the time being. In the near future these mid-range products are expected to transition to a new identity, adopting the Ikon Character name as part of a broader brand evolution. The strategic shift aligns with the company’s plan to consolidate its product families and strengthen its market position through clearer branding and consumer recognition. Source: Ikon Tires official communications.