AvtoVAZ Expands Granta Safety Features and Updates Pricing Under State Support
The press office of the car maker reported that the Togliatti plant will resume production of Granta models with driver and front passenger airbags. The entry price for the Granta in the basic configuration with a driver airbag begins at 753,500 rubles, or 602,800 rubles when the regional preferential loan program is applied. This marks a shift in the standard equipment lineup for the Granta family, aligning it with contemporary safety expectations and local incentives that encourage new-car purchases.
From August 23, the starter configuration of the 2022 Granta will come with a driver airbag as standard, with AvtoVAZ moving away from models without cushion protection. In older configurations, buyers can still opt for a front passenger airbag and front seatbelt pretensioners, although the core layout, safety-system tuning, and steering wheel design remain consistent with earlier Granta generations. This ensures a familiar driving experience while enhancing crash protection for occupants.
The company notes that further enhancements to comfort and safety will continue to be added across its vehicle lineup, with a commitment to accelerate these improvements. The statement from Maxim Sokolov, President of AvtoVAZ, emphasizes the ongoing focus on expanding equipment lists and delivering safer, more comfortable cars to customers in a timely manner.
AvtoVAZ highlights a special state program offering preferential loans for buyers of Lada Granta, Niva Legend, and Niva Travel vehicles produced after June 1, 2022. The program provides a 20-25% discount on new car purchases through December 1, 2022, varying by region. This initiative targets families with minor children, medical professionals, teachers, and first-time buyers, and it also extends to those who trade in a vehicle older than six years that has been owned for at least one year. The aim is to make modern safety features more accessible while stimulating regional automotive markets.
- In addition to airbag upgrades, Granta models, along with the Largus and Niva families rebuilt during assembly in Togliatti, received visual and design updates that align with current styling trends and user expectations.
- Progress updates and new features are now available through the company’s channels, including accessible video content for interested customers.
Overall, the move reflects AvtoVAZ’s strategy to integrate essential safety equipment across its mainstream models while leveraging government support to reduce purchase barriers for qualified buyers. Industry observers see this as part of a broader effort to improve safety outcomes and consumer access to modern vehicles in the region, maintaining the brand’s competitiveness in a challenging market environment. Attribution: AvtoVAZ communications and regional press coverage.