The worldwide pickup truck segment expanded by 3.9 percent last year, reaching 6.2 million vehicles. Focus2move reports this uptick, highlighting resilience in the light-duty pickup category across diverse markets.
Ford F-Series continues its long-standing dominance as the planet’s favorite pickup, a title it has held for more than four decades. In 2023, Ford F-Series sales rose by 13.4 percent to about 901,000 units, translating to roughly 14.5 percent of the global pickup market. Industry observers note that the model’s blend of payload capacity, reliability, and brand equity keeps it at the forefront of buyers around the world.
In second place, the Chevrolet Silverado posted a 6.6 percent year-over-year gain, with sales near 640,000 units. The Silverado’s sustained popularity underscores General Motors’ strong dealer network and the model’s broad appeal for work and recreation alike. Following closely, the Toyota Hilux occupied a firm position in the top tier, while facing a contrasting shift as its volume declined by 7.7 percent to about 571,000 copies, reflecting regional dynamics and competitive pressures in various markets.
Ram Pickup ranked fourth with around 520,000 units, a drop of 4.6 percent. It trailed the GMC Sierra and Ford Ranger, which delivered 368,000 and 299,000 sales respectively, with the Sierra showing a notable 21.3 percent uplift and the Ranger a modest 2.4 percent increase. These movements illustrate how brand strategy, model refresh cycles, and pricing decisions influence near-term demand in an increasingly competitive field.
The Toyota Tacoma landed seventh with roughly 258,000 vehicles, down slightly by 0.2 percent, while the Isuzu D-Max registered about 252,000 units, a 5.0 percent retreat. In the lower tiers of the ranking, the Toyota Tundra reached around 139,000 sales, up 19.6 percent, and the Fiat Strada posted approximately 128,000 units, up 8.0 percent. Collectively these figures reflect regional variations in pickup popularity and the evolving mix of full-size versus midsize offerings across different markets.
In a separate development from the traditional pickups, Skoda introduced what is described as the most affordable electric crossover with a price tag of roughly €25,000. The Epiq targets a compact battery-electric crossover segment designed to seat five, signaling automakers’ broader push toward electrified light-duty vehicles even within budget-conscious segments.
Earlier projections described updated Chinese automakers planning to introduce new models to the Russian market, a reminder of the shifting geography of automotive competition and the ongoing global reallocation of manufacturing and consumer demand. Analysts emphasize that regional policy, currency movements, and supply chain realignments continue to shape how and where these vehicles are adopted. The 2023 results illustrate a landscape where traditional column-shifters and modern electric entries share space on the world’s highways, reflecting changing tastes, technology migrations, and the enduring appeal of pickup versatility. Data cited by Focus2move confirms these patterns and provides a benchmark for assessing future demand trajectories across North America, Europe, Asia, and beyond. Notes from the report are attributed to Focus2move and summarize the year’s market dynamics and leader performance.