The Genesis brand from South Korea unveiled the X Gran Berlinetta concept car, a model crafted to shine in virtual racing on Gran Turismo 7. The reveal came via the company’s official press channel to showcase its foray into digital motorsports.
Design highlights include a cockpit moved further toward the rear, an enhanced aerodynamic body kit, and an LED panel that frames the radiator grille in the shape of Genesis’ logo. The design teams achieved a friction coefficient of 0.34, underscoring a focus on efficiency and performance. Inside, the cabin features a steering wheel that hosts a display and switches for operating modes of the ABS and traction control systems, enabling a more authentic racing experience for virtual drivers.
At the heart of the X Gran Berlinetta lies a hybrid powertrain built around a V6 engine producing 1071 horsepower and 986 Nm of peak torque. This potent setup allows the concept to deliver serious performance in the digital arena, aligning with Genesis’ strategy to blend cutting-edge engineering with immersive gaming experiences. The model is slated to join Gran Turismo 7 as a free update in January 2024, expanding the roster of brands and concepts that players can command on the track.
Genesis has joined a roster of major automakers that have previously participated in Gran Turismo’s virtual program, including Ferrari, BMW, Lamborghini, Porsche, McLaren, and Bugatti. The collaboration highlights the game’s role as a platform where traditional automotive engineering meets virtual simulation, offering a space for brands to showcase design language and engineering prowess to a broad audience across North America and beyond.
In related automotive news, the latest developments in the Russian market include the launch of a new Livan sedan priced around 2.5 million rubles. This addition reflects ongoing shifts in regional product strategies and pricing dynamics, offering consumers a point of comparison against broader global vehicle trends and introductions that cross markets and digital ecosystems.