Russian drivers view the Chinese Geely Monjaro crossover as the most eye-catching model officially showcased on the market. This conclusion comes from a survey conducted by Quto.ru in collaboration with the SberAvto service and summarized for readers who want to know which cars make the strongest first impression in Russia.
In a multiple-choice poll, 23% of participants named the Geely Monjaro as the most attractive car. The contenders not far behind—Voyah Free and Geely Tugella—each received 18% of the votes, placing them in second place. Close on their heels were the Lada Vesta with 16% and the Chery Arrizo 8 and Changan Uni-K, each capturing 13% of respondents’ preferences.
When it comes to body type, the survey shows a slight preference for sedans, with 33% of respondents selecting them as the most attractive form factor. Crossovers and SUVs were named by 31% of participants, highlighting the ongoing appeal of practical, elevated designs among Russian buyers. In color choices, black won the top spot at 20%, followed by gray or silver at 19%, with other hues receiving smaller shares of interest. In terms of design elements, the majority of respondents highlighted the panoramic roof at 49% as a standout feature. Two-tone color schemes and diverse color combinations were also popular, cited by 39% and 35% of participants respectively as the most beautiful design accents on a vehicle.
The survey gathered responses from more than 1,700 Quto.ru users aged 18 and older, representing all regions of the country. The participant pool was predominantly male, accounting for about 92%, with female respondents at roughly 8% of the total, reflecting a skew common to many automotive polls in the region. The results provide a snapshot of consumer preferences at the time of the survey and offer insight into what features and aesthetics resonate most with Russian buyers across demographics.
Earlier reports indicated a growing market activity in Russia toward new car introductions, with expectations surrounding the rollout of new models. By the end of 2023, the automotive press noted a robust pipeline of new vehicles entering the market, underscoring sustained interest in contemporary styling, technology, and form factors among Russian consumers. The findings align with broader trends in color and design choices, where bold exterior styling, modern interior details, and well-integrated technology features appear to drive the appeal of today’s mainstream and premium models alike. Observers suggest these preferences could influence automakers when calibrating regional offerings, recognizing how different trims, color palettes, and roof configurations may resonate with buyers across urban and rural settings.
These results, drawn from a sizable cross-section of participants and presented with clear regional relevance, offer a useful reference point for marketers, dealers, and researchers seeking to understand the dynamic landscape of vehicle attractiveness in Russia. They also provide a basis for comparing regional tastes with global trends, illustrating how preferences for body type, color, and design elements can vary by market while still reflecting universal questions about style and desirability. Citations: Quto.ru survey conducted in partnership with SberAvto, with data aggregated from participating users across the country. Findings reported by the involved media portal and summarized for readers seeking a concise overview of current preferences and market signals.