Electric Largus Debuts, Production Moves to Tolyatti: Price, Capacity, and Strategy

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In Izhevsk, a new electric model aligned with the Largus lineup was unveiled, marking the transition of its production to Tolyatti. The car is an electric version of the Largus wagon family.

The ultimate answer to whether consumers should consider an electric station wagon hinges on price. Only by weighing all manufacturing costs and possible subsidies can a clear price range be drawn.

So, what price tag could this vehicle realistically command, once all expenses and financial factors are taken into account?

Expert opinion

Maxim Kadakov, editor-in-chief of the automotive magazine Behind the Wheel, notes that no fixed price exists yet. With the technical specs still under development, supplier pools not fully formed, and production parameters to be finalized, precise calculations are premature. He estimates that, based on current market dynamics, AvtoVAZ may target a price in the range of 2.5 to 3 million rubles for e-Largus. He emphasizes this is a grounded projection rather than a forecast set in stone. If government subsidies, possibly around 925 thousand rubles, are applied, the consumer price could drop to roughly one and a half to two million rubles. Even at that level, demand would be modest but present.

Component sourcing remains a key determinant of price. The industry faces a transitional phase where locating every required part could become challenging within a year or two. To mitigate this, some components may be sourced from partner nations such as China, Turkey, and Southeast Asian markets. The long-term plan aims for full localization of production.

There is a plan to run a full production cycle for the Largus in Izhevsk, including welding and painting, which represents a sizable and capital-intensive operation to be completed within a relatively short window. A trial assembly of the electric variants is expected to begin next year.

When asked about the Izhevsk plant’s capacity for e-Largus, AvtoVAZ president Maxim Sokolov replied that output would ultimately hinge on market demand and overall economic conditions. In principle, the plant could ramp up to thousands of units if there is sufficient demand.

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