Bentley Beekeeping, Luxury Brands, and Tire Relief Efforts

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In 2019, with help from Cheshire beekeepers, Bentley established two bee hives that yielded substantial honey for the company, equating to roughly 30 kilograms or about 100 jars. The record highlighted a thriving bee colony that grew to around six hundred thousand workers, with as many as a thousand jars harvested during peak periods. The jars carry a distinctive label created by Bentley’s interior designer Louise McCallum, reflecting the brand’s aesthetic. A portion of the honey is enjoyed by Bentley employees, while the remainder is distributed to the children on the campus where the apiary is housed.

Additionally, other luxury automotive brands have embraced beekeeping as well. Porsche, Lamborghini, and Rolls-Royce each maintain their own apiaries, underscoring a growing trend among high-end manufacturers to support sustainable initiatives and engage with local ecosystems.

Requires 7,000 tires in popular sizes

Ensuring public safety and timely access to medical care relies on dependable transportation. In moments when mobility is disrupted, a community’s well-being can be at risk. The initiative—supported by a broad coalition—aims to help remedy tire shortages that affect essential services and everyday life.

“Behind the wheel” collaborated with the Popular Front to raise funds for tire acquisitions that will equip the People’s Police, the operational services of the LPR and DPR, ambulances, the Ministry of Emergency Situations, humanitarian aid vehicles for Donbass residents, and frontline military equipment. Contributions are welcomed through the collection drive and will be used to purchase tires for these critical fleets.

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