AvtoVAZ is moving forward with plans to begin production of the electric version of the Lada Largus within the next few years. In a recent interview with TASS, the company’s chief executive, Maxim Sokolov, outlined the approach and costs, noting that the electric model could be priced higher than its gasoline sibling by about 20 to 30 percent. This premium aligns with the broader pattern seen across the global automotive market today, according to Sokolov.
He explained that the E-Largus is likely to carry a 20–30 percent price premium over the internal combustion engine (ICE) variant. This stance reflects a common industry principle that many manufacturers embrace as they transition to electric drivetrains.
At present, the base Classic configuration of the gasoline Largus starts at approximately 1,300,900 rubles, while the top Luxe trim is priced around 1,471,900 rubles. If the electric Largus follows the projected premium, its price would fall roughly between 1,691,170 rubles and 1,913,470 rubles. The anticipated pricing helps map the market positioning for the e-Largus relative to its ICE counterpart.
AvtoVAZ first announced the e-Largus project in August. Production is slated to take place at the Lada Izhevsk facility, known for building vehicles in the Vesta lineup since 2015. From spring 2023, assembly plans include shifting some production lines to the Togliatti plant to accommodate the new electric model.
Earlier reports indicated that AvtoVAZ considered restarting Largus production at the Togliatti plant toward late 2022 or early 2023, signaling a continued evolution of its product mix and manufacturing footprint. This strategic move reflects the company’s broader commitment to electrification and to maintaining a diverse lineup across different markets and segments, including the changes underway in Russia and neighboring regions as well as potential implications for North American audiences seeking awareness of global EV trends. The company’s statements emphasize the practical pricing framework and the staged rollout of new powertrain options, illustrating how electric alternatives are integrating into established vehicle families and production ecosystems.