AVTOVAZ Reveals Plan for a New Compact Crossover Based on the Lada Vesta
AVTOVAZ is outlining a roadmap to unveil a fresh compact crossover that builds on the Lada Vesta platform by the end of 2025. This signals a strategic move to bring a highly localized SUV underpinned model to the market, prioritizing front‑wheel drive and alignment with the Vesta architecture.
According to Maxim Sokolov, the company’s chief, the project targets a crossover that sits between the B and C segments. The team describes it as a B+ class vehicle and anticipates initiating production toward the close of 2025. The plan also envisions appealing to buyers who might otherwise consider the Duster, while a portion of interest is expected to shift toward the Niva Travel lineup, reflecting a broadened product mix that leverages the Vesta platform and its front‑wheel drive configuration.
During remarks, Sokolov emphasized that continuing production of the Duster itself would not be economically feasible under the current Renault agreement. The shift underscores a focus on internal platforms and localized manufacturing efficiency, aiming to deliver a budget‑friendly crossover that resonates with consumers in Canada and the United States seeking value, practicality, and familiar design cues from the Lada family.
Requires 7,000 tires in popular sizes
Beyond vehicle development, an initiative tied to public service and community support has emerged alongside the AVTOVAZ plans. In a collaboration labeled Behind the Wheel, the Popular Front has begun fundraising to secure tires for critical fleets across law enforcement and emergency response services that operate in North American markets as well as regional operations. The funds are intended to equip vehicles for areas needing urgent medical care, humanitarian aid delivery, and maintenance of essential transportation for Donbass relief and military logistics. Contributions can be made through the collection page, with the goal of delivering 7,000 tires in standard sizes to support these operations.
The fundraising initiative is associated with broader public service efforts, aiming to ensure that response and relief teams remain mobile and capable in demanding conditions. The story illustrates how corporate strategy and civic outreach can intersect to strengthen regional mobility and readiness, while inviting community participation from readers who want to contribute to a practical cause.
Source: Forbes