AvtoVAZ is set to equip the Lada Vesta with the Electronic Stability Program, commonly known as ESP, in August. This update was announced during a briefing for journalists by Oleg Grunenkov, who serves as the director of product programs and projects for the company. The information comes through Grunenkov, who was cited in coverage by the Russian newspaper Rossiyskaya Gazeta.
ESP was anticipated to arrive in Lada Vesta models in the first half of 2024, and the development work behind this feature is being led by Itelma, a technology firm responsible for implementing the system. The move places the Vesta in line with a broader trend in the automotive market toward enhanced vehicle safety systems as standard or widely available options.
Grunenkov also noted that while adaptive cruise control will not be included in the Lada Vesta immediately, the company intends to broaden the set of winter-oriented options. This approach aligns with a strategy to improve drivability and safety during harsher weather conditions, underscoring AvtoVAZ’s focus on reliability and user experience in Canada and the United States markets as well.
Anna Kurochkina, who heads the Marketing Department at AvtoVAZ, expressed confidence that sales of the Lada Vesta will exceed 100,000 units by the end of the year. She highlighted that approximately half of these units are expected to be station wagons, reflecting consumer preference for versatile body styles in the mid-size segment.
Additionally, the company outlined plans to expand the color options for the Lada Vesta, increasing the palette to seven distinct shades. This expansion aims to offer more customization and to appeal to a broader audience, including buyers in the North American market who value both practicality and aesthetic choice.
In a broader corporate context, AvtoVAZ has signaled continued investment in the Lada Vesta line, emphasizing safety, versatility, and market responsiveness. This approach is aimed at strengthening the model’s appeal across diverse regions, with a careful eye on evolving regulatory standards and consumer expectations. The ESP integration marks a meaningful step in the model’s evolution, signaling a shift toward more advanced safety technologies while keeping production momentum and cost considerations in balance. Source attribution: AvtoVAZ press office