In July, Lada sales increased by 28.1% year-on-year to 37 thousand units, but still fell short of expectations, the press service of AvtoVAZ reported.
“AvtoVAZ’s sales plan for July 2024 was 40.2 thousand Lada cars, and it was realized by 94% <…> The company noted a decline in sales of the most equipped versions of the flagship Lada Vesta, investing about 5 billion rubles in localization and restoration of comfort and safety options.
AvtoVAZ attributes the deterioration in sales to the decline in the availability of car loans and the expansion of Chinese brands, which “continue to squeeze domestic manufacturers into the least marginal segments of cars with minimum equipment.”
AvtoVAZ president Maxim Sokolov called for protecting the Russian market from foreign manufacturers by increasing recycling collection.
“Encouraging foreign investment in our automotive, parts and other sectors by increasing protective barriers against direct and hidden imports today and tomorrow will make Russian industry stronger and more technologically dominant,” he said.
Before that socialbites.ca reportedAvtoVAZ may raise prices for its cars from mid-August, without waiting for the announced increase in the recycling fee. Experts say that AvtoVAZ’s lobbying to increase its recycling collection will open up a market segment of cars worth about 2 million rubles and will allow the plant itself to raise prices even more.
AvtoVAZ has been steadily trying to increase this mandatory payment to automobile companies since 2023. The head of the enterprise, Maxim Sokolov, has repeatedly spoken about the need to continue indexing the recycling fee in 2024.
Earlier “socialbites.ca” I learnedHow much does the Lada Vesta that Americans, Japanese and Germans buy cost?