The most popular colors for second-hand cars in Russia in 2023 are black and white. This is stated in the Avito Auto study (available from socialbites.ca). Russians were least interested in pink cars.
“Black and white colors have traditionally dominated the used car market. This is primarily explained by their relatively higher liquidity. They depreciate more slowly than brightly colored cars. In addition, basic body colors, as a rule, will cost the first buyer cheaper than non-standard shades that require additional payment,” says Vadim Ivanov, director of the Automobile department at Avito Auto.
Black and white cars accounted for almost half of all second-hand cars purchased by service users in 2023 (22% and 21% respectively). The most popular colors are followed by gray (14%), silver (13%), blue (9%), green (6%), red (5%), brown (3%) and beige (2%). ).
At the same time, the most undesirable colors were pink, purple, orange, yellow, purple and gold.
Russians before saidWhere is the best place to buy a car?