Russian car dealers will continue to offer bonuses to their customers in the pre-New Year period, but there is no direct discount on new cars. In this respect reports auto.ru with reference to representatives of the dealer community.
According to AutoSpetsCenter president Andrei Terlyukevich, dealers do not plan to give up traditional New Year’s bonuses. Andrey Olkhovsky, head of the Avtodom dealer network, also said that bonus programs on the eve of the holiday are especially relevant. The Rolf chain also has marketing campaigns planned for December.
Only one dealer reported a direct sales promotion to the publication, mentioning winter tires and car alarms as gifts. Other networks, as in previous months, are ready to offer discounts in exchange for the issuance of loans or insurance directly from car dealers and the trade in of old cars.
Before that, he worked at the Ministry of Industry and Trade statedHe said that the Russian automobile market will begin to recover and the sales level may reach 1.3 million units in 2024. The department stated that the sales volume in 2026 will correspond to the average annual sales volume in 2015-2021. The market will gradually grow by 1% per year from 2027. Thus, by 2030 the Russian automobile market will reach the level of 1.8 million cars per year, and by 2035 the sales volume will reach 1.9 million cars per year.
Moreover reportedDue to high prices, Russian car dealers are unable to sell stocks of some models of European and South Korean manufacturers that have left the Russian Federation.
The price of these cars has increased significantly recently. Thus, the Kia Cerato in the Luxe configuration costs 2.3 million rubles, but previously it cost only 1.6 million rubles. Kia Seltos will now cost buyers 2.3 million rubles instead of 1.8 million rubles at the beginning of 2022.
Previously reportedIt is predicted that second-hand car sales in Russia may increase at record levels.