German automakers BMW, Mercedes-Benz, Audi and Volkswagen do not plan to participate in the 2024 Geneva Motor Show, which has been revived after a four-year hiatus. In this respect reports Automotive News Europe, with reference to representatives of car companies.
“We won’t be there in 2024. “But this is not a general decision against Geneva,” he said. A Mercedes-Benz spokesperson said that after careful consideration of the issue, the company has decided not to participate in the 2024 Geneva Motor Show.
BMW announced that it will not participate in the Geneva Motor Show after reviewing its marketing activities. The Bavarian automaker plans to focus on social media activities and the use of live broadcasts.
“We added our own new formats and phased out some existing formats. This includes performances in Geneva, Paris and Detroit. That’s why we won’t be in Geneva in 2024,” Automotive News Europe quoted a company spokesperson as saying.
Volkswagen’s passenger division will not be in Geneva either; Other VW Group brands (Skoda, Cupra and Porsche) have not yet made a decision, but the publication’s sources say they are unlikely to be present at the auto show in Switzerland.
Previously owned by Stellantis showed 12 new cars at once.