BMW has waived the subscription fee for using heated seats in its cars. informs Autocar cites Peter Note, Member of the BMW Board of Sales and Marketing.
“What we no longer do – and this is a very famous example – we don’t offer seat heating that way. It’s either open or closed. We offer it from the factory, it is either available or not,” Nota said and talked about the development of the subscription options system in which the German company is involved.
Peter Nota admitted that paid heated seats are not well received by users. However, he noted that the parking assist system was well received by customers.
BMW introduced a monthly fee of $18 per month for use of in-car heated seats in select markets in 2022. reminds businessinsider.com.
Formerly brand Lotus introduced new model Enamel.