Kaliningrad plant “Avtotor” is trying to create a brand for cars manufactured by itself, cars can be called AA (Amber Auto), informs klops.ru, with reference to the main shareholder of the company, Vladimir Shcherbakov.
“We argue, including marketers, we love AA. There is a proposal to name it, for example, “Amber”. But the abbreviation “YaA” is not very successful in our opinion, “the publication quotes Shcherbakov’s words.
According to him, Avtotor plans to produce two classes of cars under its own brand, electric and internal combustion engine. He was supposed to create gasoline and gas versions of cars with internal combustion engines. The target indicator for the price of a car is less than 1 million rubles.
“This is the target. It is difficult to say what the result will be, ”said Shcherbakov, talking about the cost of future cars.
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