A Google they accumulate legal issues in Europe. A number of American multinational companies requests accusing him of abusing his market dominance digital advertising According to ‘The Guardian’, to damage opponents and this can reach 25,000 million euros.
Requests from the Netherlands and Turkey United KingdomNote that Google will engage in anti-competitive behavior that harms the business of digital media and small businesses, among other actors. As such, the lawsuits are aimed at “obtaining publishers’ compensation.” European Union (EU) and the United Kingdom”.
“This important case will represent a group of victims of Google’s anti-competitive behavior. advertising technology Toby Starr, partner at British law firm Humphries Kerstetter, explained to ‘The Guardian’.
Submission of these cases does not mean that both will result in favour. Google has already assured that it will “vigorously fight” certain requests that it sees as “speculative and opportunistic.” The lawsuit, which is still to be filed, could take years in court.
advertising giant
Google is much more than the main search engine in the world. The giant is the main leader in the digital advertising market, as it uses the power of the search engine to coordinate the sale of advertising space. Advertisers pay large sums to place their ads. ads and thus reach users of Google services. Last year, the company entered $209,490 million in stand-alone advertising, accounting for 81.3% of its business. Therefore, advertising is by far the main engine of a business, supported by other services such as the cloud.
That’s not the only problem Google is facing in Europe. In recent years, Brussels It has reinforced its vigilance against American tech giants like Google and its activities at Meta (Facebook), Amazon or Apple, among others. In July 2018, the European Commission fined the company a record 4,340 million euros for its market abuse. mobile phone through the system Android, it also controls. The EU General Court will decide this case tomorrow. Last November, European justice later approved another €2,424 million fine for Google, preferring the price comparison service (Google shopping) over its competitors on the search engine.
Source: Informacion
